October 25th, 2012
Contact discovery is the whole process of seeking and finding contact information pertains to prospects that fit the specifications supplied by clients repetition of above. Contact discovery is very important for companies which need to extend their sales pipeline. Sales teams need to have a steady flow of contact details that they can work on. Most companies have dedicated teams working on contact discovery. They have the client’s list of criteria that may be title based or role based.
They may work on pay by time basis or pay by performance basis. Most dedicated teams produce contact information that is 100% verifiable and genuine. There are contact discovery companies and demand generation companies that use readymade lists which may not be current. The only way to verify is to check the data at the point of entry. The data that needs to be verified are phone numbers, email addresses and names.
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October 24th, 2012
Dedicated researchers are able to produce results much faster. They will also be able to identify who is in a place of authority where purchases are concerned. There are title based discoveries and role based discoveries that will be provided by dedicated teams. Special teams leads that are 100% verified by phone so that you are left with a whole lot dud contacts.
With dedicated teams able to deliver contact discovery at about $5-6per contact why should you settle for contacts at $12-14? Before you take the plunge do a bit of research yourself and find where you can get contact with intelligence too thrown in. Dedicated research teams have members with technical expertise, sales experience and the drive to make contact discovery a success.
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October 22nd, 2012
Next comes the issue of fresh contacts. Only fresh contacts are of any use to companies looking to build contact discovery lists. If the team merely tweaks old lists which have outdated information, it will be money down the drain and worse you will have the sales team barking up the wrong tree. This is one game where the marathon runner scores over the sprinter in metaphorical terms. Your contact database will come with the guarantee that all the details provided is completely accurate. This is possible because there are several tiers of quality assurance at work before the custom database reaches you.
Dedicated teams assign an account manager who will work in close communication with your firm so that they know your requirement regarding parameters and suppression lists. Using chosen criteria like industry verticals, company size, area of operation, geography etc, they arrive at the best prospect for you after narrowing their search. They also give you the option of searching from a list of accounts you may give them. The best prospect can be chosen based on criteria like area of responsibility, job title description or role.
One of the pitfalls of signing a set of staff for a fixed period of work is that you have no effective way of ensuring that they are all working during that period. They may fall sick, go on leave, quit the job but you end up paying because you have signed a contract. Paying by the hour worked as that protects you as a client. An efficient quality assurance process is perhaps the most important constituent of a successful program. Make sure there is a sense of urgency and a stamp of professionalism in the team that you are provided. Dedicated teams can cover a wider geographical area. Having a dedicated team frees your time so that you can concentrate on areas that need your special attention.
Some of the other details that should not escape your attention are: Can you change your budget half way through the campaign? If the some of the contact discovery list that you have been provided turn out to be duds, can the company ask for a refund? Ideally, the dedicated team should cover geographical areas that have not yet been explored. Along with contact discovery details some intelligence should be also provided as job descriptions can be ambiguous. There may be five managers in a company but only one may be of significance to you. The outsourcing company you choose should provide you with continuous customer support.
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October 18th, 2012
In any industry, buying the right contacts that figure in your target group and market have been frustratingly high in terms of the costs and the time spent. At the same time it is imperative to have lists of the target market so the sales team can start the process of cold calling. Direct marketing data is available with many sources but one look at them will convince you that they are mostly outdated, overused and of low quality. Companies that purchase unverified contacts from generic / high volume data resellers or rent contact lists from brokers or pick up contacts from business directories find that it is a waste of your sales team’s time and your money in the long run.
Specialised telemarketing agencies do build custom contact lists but these are charged at a (this is never the case contacts are sold per record always) per contact basis that works out to be very expensive. Companies that buy lists generally have a company that they employ on contract.?? Before the company starts off on the list compilation, it is necessary to set the criteria that qualify their search. The company to which the work is outsourced should understand the parameters that govern the search. Contact discovery is not about flinging any lead to the sales team but it is about prioritizing and qualifying prospects and developing a steady flow of qualified leads who want to really interact with the sales people.
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October 16th, 2012
Business does not work that way, not any more at least. When one looks around one may find examples where inbound marketing still produces results but to carry your business beyond a threshold, you have to find new opportunities, new prospects and new markets. Contact discovery has been around now for couple of decades and it refers to the process of eliciting contact information of sales prospects that match the criteria that the client has provided.
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