Google accounts key to e-book scheme
Google Editions Allies with ABA in Ebook War vs. Amazon, Apple
Readers will use their Google accounts to purchase the books directly from Google, whose Google Checkout system will serve as the payment platform.
This is the point that seems to being overlooked by the media. The real battle is between the consumer’s iTunes account and their Google account. Apple and Google own their customers in a way that Amazon can’t match.