Archive for the ‘outbound telemarketing’ Category

Outbound Call Center Services Outsourcing : Useful Tips And Strategies

Friday, November 21st, 2008

There is certainly no denying the wide ranging benefits that are available through outbound call center services outsourcing. However, for a business to actually make them a reality, it is necessary that prescribed guidelines be implemented upon. Outsourcing a business process to an offshore location always brings along newer challenges and it would help if the urge to take unwanted risks is dealt with firmly without unnecessarily stifling innovations and process value additions. Here are some useful tips and strategies that almost all types of businesses can implement in order to ensure the success of outbound call center services outsourcing projects.

Don’t fall for tall claims and promises

The outbound call center services outsourcing market has both quality providers and those that are experts at making tall claims and promises. The offers of the latter are usually irresistible, but it would be wise if businesses do not fall for that and instead focus more on checking the track record and reputation of available outbound call center services outsourcing providers. Finding the diamond among the rocks will certainly be difficult, but businesses still need to persist because eventually the success of outbound call center services outsourcing projects will depend a lot on the expertise and integrity of the outsourcing service provider.

Don’t make any long-term commitments

Even when the right outbound call center services outsourcing provider is selected, it would be wise to avoid committing to long-term outsourcing contracts. In every business deal, there must be some room for exit strategies and the same applies to outbound call center services outsourcing contracts. Short-term contracts in the range of 6 to 18 months is recommended for most outbound call center services outsourcing projects.

Don’t just be satisfied with less

Growth stagnancy has been witnessed in many outbound call center services outsourcing projects. To avoid this, businesses need to periodically redefine goals and objectives and set new targets for outsourcing service providers. That however needs to be backed by adequate incentives packages so as to provide the right motivation to outsourcing firms. Only then will it be a win-win for all.

B2B Telemarketing Services Outsourcing – Do’s And Don’ts

Friday, October 3rd, 2008

Having made the critical decision to choose B2B telemarketing services outsourcing, businesses often assume that they have done their part and can afford to sit back and relax. In reality, however, that does not always work in favor of businesses because there are many variables that require constant attention from both the business and the B2B telemarketing services outsourcing firms. Problems and issues surface even when the best outsourcing plan is implemented, something that makes it necessary that businesses and B2B telemarketing services outsourcing firms work together and consistently share data, information and insights, all throughout the outsourcing contract period. Here are some do’s and don’ts that will make it easier for businesses to achieve desired results from their B2B telemarketing services outsourcing project.

First the Do’s

Complacency occurs naturally and the probability of its occurrence increases dramatically when a business fails to shoulder critical responsibilities such as keeping track of ongoing B2B telemarketing services outsourcing projects. It thus necessitates that businesses choose performance-based incentives plans for their B2B telemarketing services outsourcing projects.

Even the best B2B telemarketing services outsourcing firm cannot do much without proper project sponsorship support and that’s precisely what businesses should never forget. Sponsorships and top-management support should thus be made available at every stage of the ongoing B2B telemarketing services outsourcing project.

The don’ts

Even with the best B2B telemarketing services outsourcing firm, businesses should never venture out without proper SLAs (Service Level Agreements). B2B telemarketing services outsourcing is mostly done from offshore locations, something that makes it necessary that local legal and technical issues be properly analyzed, compiled and converted as terms and conditions in SLAs.

Businesses should never choose long-term B2B telemarketing services outsourcing contracts. Such a contract will severely restrict the ability to choose from the best available avenues. It will also make it difficult for businesses to penalize the service provider in case of sub-par services. In most cases, a B2B telemarketing services outsourcing contract not exceeding 18 months should be preferred.