The marketing function is usually considered a core business process, but even then some of its sub-processes are already being managed by third-party providers, mostly through marketing outsourcing services. These include wide ranging services such as B2C & B2B telemarketing, market research services, infomercial sales services, etc. They help achieve business success because they allow businesses to reduce their overall marketing & advertising costs by a significant percentage. Outsourced marketing functions are usually managed by service providers located in developing countries such as India that have natural cost advantages. Human resource hiring costs and infrastructure development costs are a lot more affordable in countries such as India, something that automatically results in significant cost savings.
Apart from cost savings, the ability of India’s outsourcing firms to achieve and deliver the desired marketing objectives also makes them the preferred choice the world over. India is naturally gifted with a vast talent pool of educated, industry-ready professionals, proficient in both spoken and written English. Combined with world-class managerial talent, which too is available locally, these professionals ensure that the desired results are achieved and delivered.
By delivering cost savings and also allowing clients to achieve critical marketing goals and objectives, India’s outsourcing companies have managed to win over the trust and confidence of many businesses, both large and small. This has increased the demand for the world-class services offered by India’s outsourcing companies and businesses worldwide are queuing up to benefit from them. That certainly bodes well for the future of India’s marketing outsourcing industry.