In any industry, buying the right contacts that figure in your target group and market have been frustratingly high in terms of the costs and the time spent. At the same time it is imperative to have lists of the target market so the sales team can start the process of cold calling. Direct marketing data is available with many sources but one look at them will convince you that they are mostly outdated, overused and of low quality. Companies that purchase unverified contacts from generic / high volume data resellers or rent contact lists from brokers or pick up contacts from business directories find that it is a waste of your sales team’s time and your money in the long run.
Specialised telemarketing agencies do build custom contact lists but these are charged at a (this is never the case contacts are sold per record always) per contact basis that works out to be very expensive. Companies that buy lists generally have a company that they employ on contract.?? Before the company starts off on the list compilation, it is necessary to set the criteria that qualify their search. The company to which the work is outsourced should understand the parameters that govern the search. Contact discovery is not about flinging any lead to the sales team but it is about prioritizing and qualifying prospects and developing a steady flow of qualified leads who want to really interact with the sales people.
What many entrepreneurs fail to realize is that while they may be good with their core business skills, they are lacking in terms of lead generation and contact discovery. In-house lead generation is often a time consuming and high cost proposition and outsourcing this function to a specialist company can…
Companies generally have clear parameters marked for the contacts they want. They may ask for the name of the contact, email address, mail address, title, phone numbers etc. They can also specify suppression lists so that work is not duplicated. Every company wants pipeline growth but the question is whether…