Traffic Analysis

Website owners measure and analyze traffic to determine the performance of their site. Statistics such as hits, page access and number of page views generated, are commonly used to measure the traffic to a website. However, a classical mistake that most web masters make is ignoring equally critical statistics such as sessions, number of unique IPs, user behavior and time spent at the website. User behavior indicates the features and products that users favor the most. The sessions and time spent on the website by users reflect the popularity of the website.

The following tips are aimed at helping you generate greater traffic:

Search Engines and Pay-per-click

  • Guarantee high traffic to your website by ensuring that it is listed in the top search engines.
  • Listing algorithms of different search engines vary and also change frequently. It is essential that website owners update themselves regarding an imminent change or a change that has just occurred. You can also invest in professional assistance to manage listings.
  • Invest in pay-per-click deals to have your website advertisement placed above regular listings.
  • Use tools and programs to create search engine friendly pages with appropriate keywords.

Articles, Advertisements and Recommendations

  • Publish your own set of informative articles, e-books and reports to promote your product or service.
  • Offer free reports and update your content on a regular basis.
  • Approach online publishers and upload your articles and reviews on their e-zines and websites.
  • Put up advertisements in the form of text ads and banner ads of variable sizes. Use an ad tracking service to determine the number of ad clicks.
  • You can also have your website placed under the list of recommended resources and links at e-zines and websites.

Forums and Discussion Groups

Submit informative replies at forums and discussion groups without being self-promotional. A mere mention of your website address below your name or post is sufficient.

Site Statistics

  • Create an informative opt in list on your website to keep track of visits.
  • Provide suitable feedback through emails, faxes and postcard mailings.

Affiliate Plans

  • Chose from 1 tier, 2 level and multilevel and lifetime affiliate programs to increase traffic to your website.
  • In the 1 tier affiliate program, the affiliate is paid from the sale made by the company from the traffic directed by him.
  •  Affiliates get paid per sponsored member in the 2 level and multilevel affiliate programs.
  • In the lifetime affiliate program, an affiliate gets a percentage of every sale made by the company for life.
  • Ensure that you provide affiliates with an elaborate opt in list.

Press Release and Presentations

  • Write a press release and submit it to free press release firms and their networks.
  • Make a personal presentation to a group of potential buyers complemented by timely feedback and reminders.
  •  Affiliates get paid per sponsored member in the 2 level and multilevel affiliate programs.
  • In the lifetime affiliate program, an affiliate gets a percentage of every sale made by the company for life.
  • Ensure that you provide affiliates with an elaborate opt in list.

Media Exposure

  • A publicity program by print or on the radio and television will attract abundant traffic to your website.
  • Mention that your website provides offers like free subscription or free product trial.

Test a few combinations of the above tips and select the best that work for your website.

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