Lead nurturing

Lead nurturing process

Lead nurturing is the process of educating high potential leads to your product so that they will become more likely to make a purchase in the future. The lead nurturing process begins with the initial contact discovery phase and concludes with the lead being transferred to your sales department.

Before the lead nurturing process can begin, the target must give permission to be contacted further about your product. Once permission to stay in contact with the potential client is received, the lead should receive the company talking points to educate them further on the product. The goal of each contact is to positively influence the potential client’s opinion about the product through the marketing content.

As the lead’s opinion about the product is developed through the contacts, signs of progress towards a sale should be noted. Further contacts should be adjusted to reflect progression through the buying cycle. Over time, these notes can prove valuable insight into the effectiveness of various lead nurturing strategies.

Telegenisys creates lead nurturing campaigns using white papers, case studies, and media presentations that increase the effectiveness of internal sales teams bringing leads to fruition. These campaigns generate excitement about your product and fill your sales pipeline with clients ready to buy.