What is Omni-Channel Retailing
Omnichannel retail creates a customer experience that it is seamless across multiple platforms. Whether a customer is shopping on a PC, smartphone or in the store, the customer wants to see a format that he or she is familiar with. Brand familiarity is an important aspect of brand loyalty– Brand familiarity is an important aspect of brand loyalty—a customer routinely returning to your company after becoming accustomed with a particular product.
Omnichannel retailing focuses on interacting with customers on each platform. In order to accomplish this successfully, companies must invest in infrastructure across a variety of platforms including web and mobile design, call centers as well as physical locations.
Omnichannel retailing seeks to accomplish a brand familiarity with customers that raises the expectations for excellence within the organization as well as with customers. Consumers have been proven to pay for the best products that they are familiar with and omnichannel retailing works to build a homogenous image of excellence in the minds of your customers.