Well written and interesting content can easily spin things around because it helps create the right impression on visitors. It basically exudes professionalism, which in turn builds faith and trust among online visitors. When something like that is achieved, visitors are more likely to use the services offered by the website. The popularity thus derived will be far more useful than something that is just based on interactive designs and graphics.
If needs are limited, anyone can develop content on his own. However, if the target is to entertain commercial interests and achieve the desired business goals and objectives, it would be better to choose professional content development services.