Well, it’s simply because telemarketing services have a direct impact on customer perceptions about offered products, services, discounts, promotional packages etc. If the right telemarketing services outsourcing provider is not selected, the quality of offered telemarketing services may deteriorate, something that will adversely affect the brand image and reputation of the business concerned.
Sub-standard telemarketing services can even force customers to register their names in the “National Do Not Call Registry” promoted by FTC (Federal Trade Commission). That would be like the final nail in the coffin because telemarketing services outsourcing providers will then no longer be able to make telemarketing calls to targeted individuals. The FTC has prohibited businesses and telemarketing services outsourcing providers to make calls to numbers that are listed on their “Do Not Call Registry”.
On the other hand, choosing the right telemarketing services outsourcing provider can prove highly beneficial. Reputable telemarketing services outsourcing providers do not compromise quality and they work hard to ensure that when a call is made, it gets treated as something useful by the person at the other end rather than a waste of time.
The right telemarketing services outsourcing provider will thus be able to build the right rapport and special relationships with targeted customers. All this will make it easier to achieve targeted telemarketing goals and objectives.