Web Services

WHAT WE DO FOR YOU
Any search engine optimization company that will tell you they have a way to boost your placement without changing your website's text is after your money and not looking out for your best interests. To gain higher rankings, a careful analysis of your website is needed, along with knowledge of the current search engine algorithms and changes need to be made to your current website. We have studied algorithms and rankings for years and even when the algorithms change, we can figure out the changes, take corrective actions accordingly, and make our best efforts to return you to your previous results position.

We are totally focused on excellent customer service and fulfilling our commitment to you to make your site the best it can be, not just for search engines but also for you're customers and visitors.

Initial Proposal
We will conduct an initial assessment of your site, highlighting the major SEO trouble spots found on your site that can cause search engines to misunderstand your site, or worse, not even be able to read your site. We will provide a high level view of the changes we would propose making to your site.

Full Analysis
Once we are engaged by your company to carry out optimization, we will provide the following major activities.

Critique your Site
Optimization can drive visitors to your site but if your site is difficult to navigate, distracting, or irritating then visitors will click back and go to the next site in the search results.

We will provide advice on how to improve your site's usability including:

• Unnecessary Java applets.
  

  Removing blinking text and other effects that went out of style many years ago.
  Suggestions on improving confusing navigation.
  Suggestions to improve visitor to sales conversion rates.

• Research Search Terms
  

  We will work with you to decide the best search terms and phrases to use for your target audience. Some search engine placement companies say they will get you five 'Top 10' positions, but if these five phrases are never searched upon no one will see your site. You need to balance the chance of being searched for against how many sites you have in competition.

• Create an Enticing Title
  

  The title of the page is displayed to the user as part of the search results. If your title isn't appealing then the prospective user may click elsewhere. If your title is incorrect or misleading, the user will click into your site, realize they made a mistake and click back to the search engine.

• Write an Effective Description
  

  This is the text displayed by some search engines when your site is part of their result list. Design and Define your Keywords Tag This meta tag is ignored by most engines as its been abused in the past. Still, you will not be penalized for putting one in and some of the engines still use it for relevancy.

• Modify your Pages to be Readable
  

  The need for optimization has become acute in the past few years. Web sites are being created with Java, Flash and images all of which search engines spiders can not understand and ignore. If the content of your web site is ignored by the spiders then they can't index your site and no one can find your site by searching for it in Google, Yahoo, etc. If no one can find your site then your hard work and money spent creating the site is in vain.
  By subtly modifying your site, you can improve your position in the search engines. An improvement in your position will increase the number of visitors, and in turn, the revenue generated. Additionally, by targeting specific search phrases and using descriptive text, the visitors you receive are highly targeted and more likely to convert into sales.

• Validate the Cascading Style Sheet (CSS)
  

  Constantly changing font sizes, colors and other anomalies can create an impression of a fly-by-night website. In addition, the constant use of < FONT > and other style tags can massively increase the size of your file, slowing the page download and frustrating users on dial up modems.

• Validate the HTML used
  

  If any of your pages contain broken or malformed HTML, it can confuse some browsers, and more importantly some search engine spiders. We will validate the HTML on all pages of your website to check for accurately used, properly nested HTML conforming to HTML 4.0 transitional standard. This will ensure the spiders can read your site without getting confused by poorly formed HTML and potentially not indexing or badly indexing your site's content.

• Supply a Current Ranking Report
  

  You need to know your current ranking for any search term before you optimize your site. Without this knowledge, you won't know whether you've made any improvements. We will supply comprehensive reports detailing your site's ranking on all the major search engines for all of your search terms. These reports will include your previous position and current position so you can measure progress.

• Search Engine Submission
  

  We will guide you through the perilous waters of search engine submission. We don't claim to submit you to hundreds and thousands of search engines because frankly, most of them are a waste of time. Google and Yahoo and a few other engines perform the majority (well over 90%) of all searches made on the web today.

• Write an Effective Description
  

  This is the text displayed by some search engines when your site is part of their result list.
  Design and Define your Keywords Tag
  This meta tag is ignored by most engines as its been abused in the past. Still, you will not be penalized for putting one in and some of the engines still use it for relevancy.

• Free Submission
  

  We will submit your site to the major free search engines just once. We don't recommend multiply submitting to the engines as
  a) they prefer to find sites on their own,
  b) with many incoming links, the spiders will find and index you anyway

• Paid Inclusion Submission
  

  Depending on your preference, we will submit your site to the major paid inclusion search engines for as long as you stay a client.

• Directory Submission
  

  DMOZ is the open directory that is used by Google and some other search engines as their directory. Apart from DMOZ, the Yahoo directory has achieved prominence as Yahoo no longer supports Google results.
  We also recommend inclusion in other smaller directories which will increase your chance of extra traffic and give you a good link to your site. We will also include you in any free directories which are relevant to your industry.

• Solicit Inbound Links
  

  We will review with your current inbound links. We will contact related web sites to arrange for reciprocal links to your site in return for you linking to their site. We will also arrange inbound directory links.

• Monthly Maintenance
  

  Rome wasn't built in a day, nor is your web site presence. Search engines change their algorithms over time. If you don't consistently monitor your web site's position within the engines, you could be losing ground to your competitors without even knowing it.
  We do not always get it right but we will make it right once we identify a problem and the monthly reports will allow us to stay on top of your search engine position and identify issues early and take corrective action.
  No SEO company can guarantee to keep you at the top as search engines can and do change the way they return searches overnight and Google has just done that in November 2003. What a good SEO company will do is be very honest with you about how the process works. They will enter into a partnership to help you develop and grow your internet business, not offer a quick fix which will get you ranked today and you are gone tomorrow. Our monthly maintenance takes care of re-optimizing your site when a change is made.