A study was published recently detailing the overwhelming dissatisfaction of marketing executives with their current demand generation campaigns. This particular study was conducted by the Annuitas group, a demand generation research firm. In As part of the research, Annuitas conducted a survey of marketing executives at large business to business operations (those organizations with over $250 million in annual revenues and over 500 employees). According to the study, only 2.8% of marketing executives believe that their current campaigns are accomplishing their stated goals.
What exactly do marketing executives hope to accomplish through their demand generation campaigns? For 77.4% of respondents, the quality of leads was considered the top priority. While the volume of leads, brand awareness, customer cross-sell and customer retention are also important, marketing executives reported other goals were significantly less important.
The statistics developed in this particular study show that marketing executives do not believe that their current demand generation campaign is effectively generating quality leads. Considering the overwhelming volume of dissatisfied customers, finding a demand generation service that can consistently generate quality leads for its subscribers should be fairly difficult.
Fortunately, there is an outlier in every group. Here at Telegenisys, we pride ourselves in delivering the highest quality leads to our customers. Telegenisys provides precision research and scalable lead generation to help your company fill its marketing campaigns with leads that are likely to perform.
How exactly does Telegenisys generate quality leads? The process begins with you. Telegenisys excels in getting your marketing content in front of the individuals that are most likely to be interested in your product as well as having the purchasing power to make a decision regarding your product. Once these individuals have been identified by the lead development team at Telegenisys, a campaign is created and your marketing content gets into the hands of decision makers.
Telegenisys is proud to have 20 years of lead generation experience. Over this time, we have provided countless sales departments with quality leads that have been instrumental in generating new business for our clients. One satisfied customer wrote:
“Telegenisys has proven to be an invaluable resource to our Office of the CEO, Research, Sales and Marketing organizations… As a result, our messaging is targeted, relevant and carries the right value at the right time…Overall, Telegenisys delivers valuable and actionable information time after time. Their approach is steadfast around being consistent, accurate, responsive to needs and timely.”
If you are part of the 97% of executives that are disappointed with the results of their lead generation campaigns, contact Telegenisys today and see how we can develop quality leads for your sales teams. Stop wasting your organization’s time and resources running campaigns that simply do not perform. Allow Telegenisys to provide your sales teams with high quality leads and watch your company grow.
To view the study in its entirety, visit here.: http://www.business2community.com/infographics/2-8-b2b-enterprise-execs-believe-demand-generation-campaigns-achieve-goals-study-01187067